Friday 7 October 2011
Thursday 6 October 2011
target audience
I have sent out 20 questionnaires to anonymous people by doing this it will help me target my audience and market my short silent film accordingly.
1) Age?
The majority of people that took part in the questionnaire were 17-25 years old. This will help my research because as murder mystery's are normally aimed at 30+ it will be a challenge to market a silent murder mystery film at this age group. Also this age group have grown up with colored T.V this means that trying to market a black and white silent movie is going to be hard for the audience i am aiming to attract.
2) Gender?
As the majority of people that took part in this questionnaire were females this makes the data unreliable however this could also be a plus because I can target my audience easier but also help me make decisions and try and attract a male audience and entertain them with what women have put forward as ideas. A male audience will probably be more harder to target because they probably won't take this sort of film seriously this is something i am going to try and target in my film.
3) Have you seen a short film?
Most of the boys answered yes that they had seen a short film but they were disney animations so very upbeat funny and colorful. I decided that in my short film I can make it upbeat and funny to keep that attraction however color wasn't going to be in it at all and no dialogue so making the audience engage with this film was going to be tricky. Surprisingly most of the girls had watched a real short film and not a disney animation or both so this was good news as my target audience was becoming more easier to target specifically.
5)Would you want to watch a silent film?
Strangely enough two thirds of the people that took the questionnaire would happily watch a silent movie this made me think that maybe I underestimated my age group and that they were all quite willing to watch a completely new type of film and try and engage with it. However everyone had their own ideas of what genre they would like it to be or wether they wanted it to be a hybrid moreover what they expected from a silent short film. The genre that most people voted for was a murder mystery comedy. So to keep this age group and have them engaged and looking forward to this film and thinking wow this was really good I had to make sure that it was comedic but also stuck to a murder mystery outline. The audience expectations were that they wanted it to be engaging have a some bad acting so they can laugh along with the bad drama and have music to set the atmosphere and tone of the movie but also having it quite upbeat so that it doesn't become to serious.
1) Age?
The majority of people that took part in the questionnaire were 17-25 years old. This will help my research because as murder mystery's are normally aimed at 30+ it will be a challenge to market a silent murder mystery film at this age group. Also this age group have grown up with colored T.V this means that trying to market a black and white silent movie is going to be hard for the audience i am aiming to attract.
2) Gender?
As the majority of people that took part in this questionnaire were females this makes the data unreliable however this could also be a plus because I can target my audience easier but also help me make decisions and try and attract a male audience and entertain them with what women have put forward as ideas. A male audience will probably be more harder to target because they probably won't take this sort of film seriously this is something i am going to try and target in my film.
3) Have you seen a short film?
Most of the boys answered yes that they had seen a short film but they were disney animations so very upbeat funny and colorful. I decided that in my short film I can make it upbeat and funny to keep that attraction however color wasn't going to be in it at all and no dialogue so making the audience engage with this film was going to be tricky. Surprisingly most of the girls had watched a real short film and not a disney animation or both so this was good news as my target audience was becoming more easier to target specifically.
5)Would you want to watch a silent film?
Strangely enough two thirds of the people that took the questionnaire would happily watch a silent movie this made me think that maybe I underestimated my age group and that they were all quite willing to watch a completely new type of film and try and engage with it. However everyone had their own ideas of what genre they would like it to be or wether they wanted it to be a hybrid moreover what they expected from a silent short film. The genre that most people voted for was a murder mystery comedy. So to keep this age group and have them engaged and looking forward to this film and thinking wow this was really good I had to make sure that it was comedic but also stuck to a murder mystery outline. The audience expectations were that they wanted it to be engaging have a some bad acting so they can laugh along with the bad drama and have music to set the atmosphere and tone of the movie but also having it quite upbeat so that it doesn't become to serious.
Questionaire
Age:
Gender:
Have you ever watched a short film?
If so what were they about?
Would you ever watch a silent movie?
If you were to watch a silent movie what would you expect from it?
What genre would interest you more for a silent short film?
Murder mystery?
Action ?
Romance ?
Comedy?
Gender:
Have you ever watched a short film?
If so what were they about?
Would you ever watch a silent movie?
If you were to watch a silent movie what would you expect from it?
What genre would interest you more for a silent short film?
Murder mystery?
Action ?
Romance ?
Comedy?
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